have a cup of morocco's finest specialty coffee

According to SCAA definitions, specialty coffee “refers to the highest quality green coffee beans roasted to their greatest flavor potential by true craftspeople and then properly brewed to well-established SCAA developed standards.” These standards include an 80 point scale and excellent or outstanding quality in fragrance, aroma, flavor, aftertaste, acidity, body, uniformity, balance, clean cup, sweetness, and overall better taste than your average cup of joe.

We are commited to bringing excellent coffee to Morocco. We import only specialty-grade coffee from around the world.

There are 2 families of coffee beans grown in the world, Robusta and Arabica. Robusta is the lowest quality coffee available, but is plentiful and hardy. Arabica beans are generally better quality, and hence better-tasting. But just being Arabica doesn't make a bean specialty-grade. Specialty coffee is graded on the number of defects found in a standard sample.